Publicis Groupe’s Sadoun: Nothing would make me happier than to prove agency doom-mongers ‘wrong’
Arthur Sadoun on resilience during COVID-19, pay cuts and Maurice Levy’s advice.
Arthur Sadoun on resilience during COVID-19, pay cuts and Maurice Levy’s advice.
WPP saw a decline in healthcare and pharma in 2019 due to assignment losses.
Merck announced a spin-off of its biosimilar, women’s health and legacy products.
WPP is defending its media account with Novartis this year.
IPG owns networks McCann Health and FCB Health, as well as Healix, Golin, Virgo Health and ReviveHealth.
The holding company’s performance was held aloft by strong results in Europe, Asia and the Middle East.
The healthcare agencies posted the highest organic revenue growth of Omnicom’s five disciplines.
“The best creative ideas come from strong agency brands,” said the Interpublic CEO.
Q1 earnings from Bristol-Myers Squibb, Bayer, Johnson & Johnson, AbbVie and Novartis showed strong growth by oncology drugs.