Global

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McCann Health promotes Marcus Sigurdsson to global chief digital officer
McCann Health promotes Marcus Sigurdsson to global chief digital officer
Virginia Lau
January 16, 2018
3:30 pm

Sigurdsson is charged with leading the agency’s digital offering to meet growing client demand.

Neil Matheson leaves Huntsworth Health
Neil Matheson leaves Huntsworth Health
Sam Burne James
July 27, 2017
1:55 pm

The CEO of Huntsworth’s biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.

Lions Health: The 2017 pharma winners
Lions Health: The 2017 pharma winners
June 17, 2017
7:50 pm

A public health campaign developed by McCann Health India for children in Afghanistan was the big winner in 2017.

Lions Health jury declines to award a pharma Grand Prix
Lions Health jury declines to award a pharma Grand Prix
Jaimy Lee
June 17, 2017
4:47 pm

The jury said the year’s best work in the category was a public-health campaign.

Five things for pharma marketers to know: Monday, May 8, 2017
Five things for pharma marketers to know: Monday, May 8, 2017
Jaimy Lee
May 8, 2017
1:30 pm

Pfizer to provide Ibrance for free during NICE analysis; the FDA approves new ALS drug; people turn to Twitter to tell stories about pre-existing conditions

If CSL Limited CEO Paul Perreault sneezes, Australia gets a cold
If CSL Limited CEO Paul Perreault sneezes, Australia gets a cold
Larry Dobrow
January 17, 2017
12:00 pm

“In Australia, we are the healthcare industry,” he says.

Japanese drugmakers lead the way in digital innovation
Japanese drugmakers lead the way in digital innovation
Larry Dobrow
January 9, 2017
12:00 pm

Otsuka, Astellas, Takeda, and Daiichi Sankyo share a degree of adventurousness and forward-mindedness in the digital realm.

Five things for pharma marketers to know: Friday, September 23, 2016
Five things for pharma marketers to know: Friday, September 23, 2016
Virginia Lau
September 23, 2016
2:00 pm

Anthem and Cigna accuse each other of violating merger terms; Alzheimer’s experimental drug fails late-stage study; study calls for new approach to eradicate global epidemics

Reimbursement rather than Brexit more likely to impact how drugmakers order global launches
Reimbursement rather than Brexit more likely to impact how drugmakers order global launches
Jaimy Lee
August 22, 2016
1:30 pm

The current reimbursement climate is more likely to impact how drugmakers order their global product launches than the U.K.’s vote to exit the E.U.

Johnson & Johnson’s Alison Lewis on building memorable brands
Johnson & Johnson’s Alison Lewis on building memorable brands
Atifa Silk
August 12, 2016
2:45 pm

The company’s first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs.

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