Healthcare Advertising

All articles by Healthcare Advertising

Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary
Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary
Lecia Bushak
April 26, 2023
3:56 pm

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.

MM+M Podcast 1.11.22: Medical ad man David Chapman reflects
MM+M Podcast 1.11.22: Medical ad man David Chapman reflects
MM+M Staff
January 11, 2022
12:54 pm

Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising.

MM&M Marketers@Home Podcast 4.7.2020: Agency execs share insights for keeping culture intact during WFH
MM&M Marketers@Home Podcast 4.7.2020: Agency execs share insights for keeping culture intact during WFH
MM+M Staff
April 7, 2020
12:01 pm

Hear from Create NYC’s Natalie McDonald, Arteric’s Hans Kaspersetz and CrowdPharm’s Mike Myers.

Pharma CMO: Why We’re Being Blinded by Our Brands
Pharma CMO: Why We’re Being Blinded by Our Brands
Jim DeMaioribus, Aqua Pharmaceuticals
March 7, 2018
12:00 pm

Recently, Forbes ran an article from Wild Pixel Media founder and CEO Carlos Machicao lamenting the fact that healthcare advertising is boring.

5 industry execs discuss how to harmonize healthcare campaigns
5 industry execs discuss how to harmonize healthcare campaigns
March 11, 2016
6:30 pm

Here are points of view from five sector pros on harmonizing healthcare campaigns in today’s complex marketing world.

Study shows women view health differently than industry thinks they do
Study shows women view health differently than industry thinks they do
Deborah Weinstein
April 30, 2015
4:00 pm

A deep dive by the think tank Center for Talent Innovation indicates pharma and payers need to widen their definition of health when communicating with women.

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