Business briefs: J&J, Manhattan Research, plus July job cuts
August 1, 2013
5:13 pm
J&J sells off its feminine side; Manhattan Research’s study on the sales rep “tablet dance”; Cepheid rolls out a consumer TB campaign; and healthcare sector job losses top out in July.
Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.
Business Briefs Merck, GSK, Novo, Walgreen, Epocrates, Doximity
May 9, 2013
2:56 pm
HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets.
Business briefs: Takeda, Google, Lundbeck, Elan, Teva
February 7, 2013
7:30 pm
Takeda’s 1,800 field reps are getting a new tool, Google changes its AdWords program.
Pharma’s iPad, emerging-markets strategies to get 2nd look in 2013, agency execs predict
December 27, 2012
2:19 pm
From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.
Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane
December 4, 2012
7:13 pm
HBA honors Cardinal Health, BMS adds another drug to the trash heap, Spyglass says nurses don’t really like iPads and Cochrane finds texting is a good way to help smokers become quitters.
