AstraZeneca is going for the jugular – or rather, the carotid – with new ads emphasizing Crestor’s effectiveness at slowing the progression of atherosclerosis.
Publisher sees online potential for axed Ascend titles
Intellisphere owner MJH & Associates may continue operating Family Practice Recertification, Internal Medicine World Report and Physician’s Money Digest as online-only properties, but will cease print publication of the titles due to the weakness in the advertising market for primary care journals.
Mary Lou Retton is returning to TV advertising for device manufacturer Biomet’s Oxford Partial Knee System.
People news
September 11, 2007
4:00 am
Mary Ann Kim has joined MediZine as senior marketing manager, brand services from AWE, an entertainment marketing agency under Omnicom, where she was responsible for aligning strategic partnerships between clients and consumer brands, as well as business development.
Clinical Advisor wins Folio: Magazine Eddie Gold Award
December 1, 2006
5:00 am
Haymarkets Clinical Advisor won a Folio: Magazine Eddie Gold Award as best business-to-business publication in Healthcare/Medical/Nursing, trumping Advance for Healthy Aging, Dental Practice Report and Government Health.