Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.
Everyday Health moves aggressively into mobile apps
An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play online PR.
Apps on fire, but pharmas losing the mobile health arms race, says report
Pharma investment in app development exploded last year, as companies branched out beyond diabetes, but industry spending on mobile is still dwarfed by other healthcare players, according to an Ernst & Young report.
Only a fraction of pharma ad budgets go to mobile, survey finds
Pharma manufacturers expressed a clear interest in launching new mobile initiatives in the coming months — if they haven’t launched them already — but nearly three-quarters of the companies surveyed said mobile budgets represent 5% or less of their total ad spending, a new survey found.
Doctors responding to an MM&M survey hosted by Sermo – a social network for practicing physicians – said they use the Epocrates mobile app more often for work purposes than any other app.
Walgreens partners with Epocrates to highlight drug rebates
Walgreens is hoping physicians will consider its “Prescription Savings Club” list of over 8,000 brand and generic drugs before deciding which script to write for underinsured or cash-strapped patients. Epocrates will provide point of care access to the list via mobile device starting today.
The Little Blue Book publisher rebrands, expands offering
A year after purchasing WebMD’s The Little Blue Book, a referral directory for docs, mdHub changed its name to HCPlexus, and expanded its offerings to include, among other things, an iPad leasing program.