Over The Counter (OTC)

All articles by Over The Counter (OTC)

Dupixent returns as top Rx, OTC brand for September
Dupixent returns as top Rx, OTC brand for September
Jack O'Brien
October 17, 2023
3:56 pm

Healthcare brands are benefiting from live sports, particularly college football, delivering nearly 30% more ad impressions year-over-year.

Skyrizi elevates as top Rx, OTC pharma brand in August
Skyrizi elevates as top Rx, OTC pharma brand in August
Jack O'Brien
September 7, 2023
11:31 am

This is a return to the top of the leaderboard for Skyrizi, which is always in the running for the Rx and OTC pharma brand crown but has only been ranked first on a monthly basis once this year.

Emergent says Narcan is available for OTC use
Emergent says Narcan is available for OTC use
Jack O'Brien
September 5, 2023
4:38 pm

This is the first nonprescription version of naloxone available as a critical overdose reversal tool in the ongoing, multi-decade opioid and fentanyl crisis.

FDA greenlights Narcan for OTC use
FDA greenlights Narcan for OTC use
Jack O'Brien
March 29, 2023
9:31 am

The agency said in a media release that all other formulations of naloxone will remain available by prescription only.

Vicks reclaims top spot for ad impressions among Rx and OTC brands in February
Vicks reclaims top spot for ad impressions among Rx and OTC brands in February
Jack O'Brien
March 7, 2023
10:02 am

Dupixent and Vicks have been engaged in a neck-and-neck race to lead for pharma advertising.

Vicks topped Rx and OTC pharma brands for ad impressions in December 2022, Dupixent took year-end crown
Vicks topped Rx and OTC pharma brands for ad impressions in December 2022, Dupixent took year-end crown
Jack O'Brien
January 9, 2023
3:20 pm

Vicks also had an estimated national TV ad spend of $16.2 million during the month.

FDA to allow some OTC hearing aid sales
FDA to allow some OTC hearing aid sales
Marc Iskowitz
August 17, 2022
9:38 am

They could be in stores by mid-October, officials said.

Five things for pharma marketers to know: Tuesday, December 12, 2017
Five things for pharma marketers to know: Tuesday, December 12, 2017
Virginia Lau
December 12, 2017
3:10 pm

FDA issues prescription drug promotion guidance; FDA approves first follow-on biologic of Lilly’s Humalog; drugmakers allegedly hired nurses to promote drugs

GSK’s Flonase tops allergy category
GSK’s Flonase tops allergy category
June 1, 2015
7:30 pm

The new OTC medication almost hit $100 million in sales in its first 16 weeks on the market.

Poll: Patients rely on others to help with OTC choices
Poll: Patients rely on others to help with OTC choices
Deborah Weinstein
May 4, 2015
7:44 pm

A Pfizer poll shows patients rely on over-the-counter medications but need help finding the right treatment.

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