IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry’s demand for RWE as well as a payer can?
Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group’s McCann Health, the network said Monday.
Pharma needs to step up its sales pitch, looking beyond a drug’s top attributes, to convince payers that their drugs are worth the cost.
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