The rare disease biotech puts the emphasis on the “and” in patient care as part of its latest Orladeyo campaign.
Check out this week’s medical marketing news, dealmaking and industry chatter.
From Taylor’s perspective, Genentech has taken a deliberately holistic approach to marketing, which ensures culturally relevant and compassionate content for the target patient population.
Of the more than 220 entries, five were selected for Silver Cannes Lions or Bronze Cannes Lions.
For the second consecutive month, Dupixent claimed the top spot, according to data released by iSpot.tv.
Otsuka tapped longtime executive Sanket Shah to serve as president of Otsuka Precision Health and oversee its mission to support Rejoyn.
An Ogilvy webinar outlined a few ways medical marketers and pharma brands can partner with health influencers.
More than 90% of physicians who endorsed a drug or medical device on X were paid by Big Pharma companies to do so, according to a recent analysis.
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