Pharmacy Benefit Manager - MM+M - Medical Marketing and Media

Pharmacy Benefit Manager

All articles by Pharmacy Benefit Manager

HLTH 2020: Rite Aid reimagines its in-store experience
HLTH 2020: Rite Aid reimagines its in-store experience
Ray Pelosi
October 15, 2020
2:01 pm

During a virtual presentation, company COO Jim Peters detailed plans to put its pharmacists front and center

CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
Sean Czarnecki
February 5, 2019
4:54 pm

Aetna’s comms leader has moved into the top comms spot of the newly combined entity.

MM&M’s 5 most-read technology stories of 2017
MM&M’s 5 most-read technology stories of 2017
MMM Staff
December 28, 2017
1:30 pm

Digital innovation in Japan, health-tech trends, and social media top the list.

Five things for pharma marketers to know: Monday, December 18, 2017
Five things for pharma marketers to know: Monday, December 18, 2017
Virginia Lau
December 18, 2017
3:45 pm

CVS/Aetna deal will affect healthcare benefits; lawmakers pressure DEA to curb painkiller supply; Allergan and Richter’s Vraylar sees positive results for bipolar depression

Five things for pharma marketers to know: Monday, December 4, 2017
Five things for pharma marketers to know: Monday, December 4, 2017
Virginia Lau
December 4, 2017
3:08 pm

CVS to buy Aetna for $69 billion; J&J buys commercial rights for biotech’s experimental hypertension drug; Republicans repeal Obamacare’s individual mandate

Armed with predictive analytics, PBMs push adherence as a stand-in for outcomes
Armed with predictive analytics, PBMs push adherence as a stand-in for outcomes
Kevin McCaffrey
November 9, 2017
2:51 pm

Pharmacy benefit managers are increasingly measuring a patient’s outcome in the context of adherence.

Five things for pharma marketers to know: Friday, October 27, 2017
Five things for pharma marketers to know: Friday, October 27, 2017
Kevin McCaffrey
October 27, 2017
2:23 pm

CVS Health reportedly in talks to acquire Aetna; Amazon acquires wholesale pharmacy licenses; Merck says June cyberattack disrupted global operations

Five things for pharma marketers to know: Friday, September 22, 2017
Five things for pharma marketers to know: Friday, September 22, 2017
Kevin McCaffrey
September 22, 2017
2:32 pm

Express Scripts’ Miller says new models needed to pay for CAR-T; FDA warns about Intercept drug deaths; CVS puts limits on opioid scripts

Five things for pharma marketers to know: Wednesday, August 9, 2017
Five things for pharma marketers to know: Wednesday, August 9, 2017
Kevin McCaffrey
August 9, 2017
2:29 pm

The FDA on pace for record generic drug approvals; CVS Health CEO doubts Amazon’s entrance to pharmacy market; Sanofi to develop cancer immunotherapy

Five things for pharma marketers to know: Tuesday, April 25, 2017
Five things for pharma marketers to know: Tuesday, April 25, 2017
Kevin McCaffrey
April 25, 2017
1:26 pm

Sanofi sues Mylan over anticompetitive practices; Anthem to drop Express Scripts; GSK chief digital officer says advertisers should focus on fewer publishers

  • Culture drives the company

    Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.

  • From Our Partners