HLTH 2020: Rite Aid reimagines its in-store experience
During a virtual presentation, company COO Jim Peters detailed plans to put its pharmacists front and center
Pharmacy Benefit Manager
CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
Aetna’s comms leader has moved into the top comms spot of the newly combined entity.
MM&M’s 5 most-read technology stories of 2017
Digital innovation in Japan, health-tech trends, and social media top the list.
Five things for pharma marketers to know: Monday, December 18, 2017
CVS/Aetna deal will affect healthcare benefits; lawmakers pressure DEA to curb painkiller supply; Allergan and Richter’s Vraylar sees positive results for bipolar depression
Five things for pharma marketers to know: Monday, December 4, 2017
CVS to buy Aetna for $69 billion; J&J buys commercial rights for biotech’s experimental hypertension drug; Republicans repeal Obamacare’s individual mandate
Armed with predictive analytics, PBMs push adherence as a stand-in for outcomes
Pharmacy benefit managers are increasingly measuring a patient’s outcome in the context of adherence.
Five things for pharma marketers to know: Friday, October 27, 2017
CVS Health reportedly in talks to acquire Aetna; Amazon acquires wholesale pharmacy licenses; Merck says June cyberattack disrupted global operations
Five things for pharma marketers to know: Friday, September 22, 2017
Express Scripts’ Miller says new models needed to pay for CAR-T; FDA warns about Intercept drug deaths; CVS puts limits on opioid scripts
Five things for pharma marketers to know: Wednesday, August 9, 2017
The FDA on pace for record generic drug approvals; CVS Health CEO doubts Amazon’s entrance to pharmacy market; Sanofi to develop cancer immunotherapy
Five things for pharma marketers to know: Tuesday, April 25, 2017
Sanofi sues Mylan over anticompetitive practices; Anthem to drop Express Scripts; GSK chief digital officer says advertisers should focus on fewer publishers
