CVS Health names Aetna’s Kathryn Metcalfe as chief communications officer
Aetna’s comms leader has moved into the top comms spot of the newly combined entity.
Pharmacy Benefit Manager
MM&M’s 5 most-read technology stories of 2017
Digital innovation in Japan, health-tech trends, and social media top the list.
Five things for pharma marketers to know: Monday, December 18, 2017
CVS/Aetna deal will affect healthcare benefits; lawmakers pressure DEA to curb painkiller supply; Allergan and Richter’s Vraylar sees positive results for bipolar depression
Five things for pharma marketers to know: Monday, December 4, 2017
CVS to buy Aetna for $69 billion; J&J buys commercial rights for biotech’s experimental hypertension drug; Republicans repeal Obamacare’s individual mandate
Armed with predictive analytics, PBMs push adherence as a stand-in for outcomes
Pharmacy benefit managers are increasingly measuring a patient’s outcome in the context of adherence.
Five things for pharma marketers to know: Friday, October 27, 2017
CVS Health reportedly in talks to acquire Aetna; Amazon acquires wholesale pharmacy licenses; Merck says June cyberattack disrupted global operations
Five things for pharma marketers to know: Friday, September 22, 2017
Express Scripts’ Miller says new models needed to pay for CAR-T; FDA warns about Intercept drug deaths; CVS puts limits on opioid scripts
Five things for pharma marketers to know: Wednesday, August 9, 2017
The FDA on pace for record generic drug approvals; CVS Health CEO doubts Amazon’s entrance to pharmacy market; Sanofi to develop cancer immunotherapy
Five things for pharma marketers to know: Tuesday, April 25, 2017
Sanofi sues Mylan over anticompetitive practices; Anthem to drop Express Scripts; GSK chief digital officer says advertisers should focus on fewer publishers
Five things for pharma marketers to know: Tuesday, April 4, 2017
Mylan allegedly increased EpiPen list price to appease PBMs; 20% of patients misdiagnosed by primary-care doctor: study; Mallinckrodt settles DEA probe
