TNS Healthcare has unveiled a call assessment tool measuring detail effectiveness across countries, brands and categories. According to a company statement, DetailMed is tracked continuously online, and allows users to monitor the quality of their own sales calls, as well as competitors’ detailing.
“DetailMed is the first continuous call assessment tool built to support global brands. With DetailMed, pharmaceutical companies finally have a solution that lets them measure message impact and call quality across countries—a strategic necessity for fully understanding and optimizing brand performance,” said David Owen, director at TNS Healthcare, in a statement.
Info gathered by DetailMed is presented through an online dashboard, a type of user interface increasingly used for tracking ROI. Users can customize the service by choosing the geographic level, frequency of results or specific physicians.
From the May 01, 2008 Issue of MM+M - Medical Marketing and Media
