Nataliya Andreychuk
CEO, Viseven
Nataliya Andreychuk’s career path is anything but ordinary. Hailing from Zhytomyr, Ukraine, she graduated with honors from one of the country’s top linguistic schools and became inspired to contribute her skills to the development of business in Ukraine and beyond. Andreychuk founded Viseven in 2009, growing the company swiftly from a small office near the Ukrainian capital to a global leader in martech services for life sciences and pharma, with offices in the U.S., Canada, India and Argentina. Under her leadership, despite having large R&D centers in Ukraine, Viseven has not only stayed afloat through the war, but has grown and expanded, safely relocating many of its staff to other regions.
Alexandra Beneville
VP, life sciences content strategy, Phreesia Life Sciences
With more than 20 years of marketing and brand-management experience, Alexandra Beneville has been an integral leader at Phreesia, spearheading the company’s expansion of its life sciences content strategy. Under her leadership, the team, which crafts digital patient-engagement campaigns across the Phreesia intake platform, has produced impressive results, including the launch of nearly 200 campaigns in 2022 and close to 50 campaigns seamlessly transitioned from 2022 to 2023. A champion for diversity and inclusion, Beneville has been a driving force in scaling Phreesia Life Sciences’ content strategy initiatives, from increasing interdepartmental collaborations to fostering more inclusive hiring practices and employee environments.
Alexis Campione
VP, director, technology, Digitas Health
Alexis Campione joined Digitas Health nine years ago as a senior associate in marketing operations. Three promotions later, she now oversees the technology team at Digitas Health, creating seamless digital experiences to connect clients, patients and HCPs with life-changing outcomes. In 2022, she and her team of 20 technologists managed more than 70 individual projects across more than 12 websites on the Adobe Experience Manager platform, resulting in successful launches for each product. As a leading woman in the technology field, Campione understands the importance of representation and has made it her personal mission to create space for other women in technology.
Carrie Caulkins
VP, U.S. aesthetics marketing, Galderma
Carrie Caulkins joined Galderma as global head of skin quality, where she and her team drove the development and implementation of the global marketing strategy for the company’s suite of hyaluronic acid fillers, skin boosters and biostimulators. Within three years, Caulkins became the global head of fillers & devices and strategic marketing, where she oversaw the business strategy, pipeline development and lifecycle management of the brands Restylane, Dysport and Sculptra. One of her main priorities is investment in innovation and research, resulting in nine FDA approvals over the last six years. Thanks to Caulkins’ dedication for female leadership, women hold nearly 50% of Galderma’s clinical investigator roles.
Megan Diaz
Senior account director, Evoke
After graduating from the Fashion Institute Of Technology in 2014, Megan Diaz found a niche for herself in healthcare marketing, working on a wide array of brands and categories during her stints at Northwell Health, Concentric, FCB Health and Evoke. With six promotions during her nine years in healthcare, Diaz has worked on category-changing brands such as Abecma for multiple myeloma, category-leading blockbusters such as Eliquis and large disease category leaders including Novo Nordisk. Passionate about DE&I, Diaz has championed the hiring people of color, which has led to a widely diverse team. Additionally, she is a member of Evoke’s under-represented next-level innovators run by the DE&I team.
Bianca Jay
Executive director, marketing, Aurinia Pharmaceuticals
Bianca Jay joined Aurinia Pharmaceuticals in early 2017 as the company’s second commercial team member and only marketer until early 2020. She led the development and execution of the marketing launch strategy for Lupkynis, the first oral medication approved for the treatment of the rare disease lupus nephritis. As a Latina working in a disease state that disproportionately impacts women of color, Jay is a committed leader of DE&I efforts at Aurinia. In June 2020, she proactively led All In’s social media response to the protests for racial justice occurring across the country, partnering with colleagues in corporate communications, legal and regulatory.
Megan Luther
VP, group account director, Klick Health
Megan Luther broke into the ad business as an agency account executive, working on CPG, retail and technology accounts, but something changed after she experienced the strategic challenges in healthcare marketing and their potential impact on patients’ lives. In her seven years at Klick Health, Luther has expanded one of the agency’s largest clients in the increasingly vital vaccines space by 10 times. She helped launch five campaigns and TV spots in the past few years, including a breakthrough vaccine-hesitancy campaign focusing on the specific barriers facing Hispanic and other historically underserved families. The campaign generated an almost 200% increase in vaccine search volume in target markets and a nine-times higher click-through rate than the platform pharma benchmark.
Maáza Martin
Senior director, marketing, Tarsus Pharmaceuticals
Maáza Martin has more than 16 years of experience in healthcare, with nearly 10 years in the eye care industry. In her role at Tarsus, Martin is responsible for developing and leading the healthcare professional marketing strategy for the launch of the company’s investigational therapy for Demodex blepharitis — which would be the first FDA-approved treatment for this prevalent eye disease. She also launched a unique and relatable DSE campaign designed to educate and inform eye care professionals about Demodex blepharitis and drive behavioral change to improve earlier diagnosis. Within the first three months of launch, the campaign made a statistically significant positive impact on market sentiment and behavior.
Megan McNally
VP, integrated marketing, Sharecare Life Sciences
When Meghan McNally joined Sharecare seven years ago, she dove head-first into transforming the life sciences strategic marketing efforts from being primarily focused on pitching email and lead generation programs to selling award-winning, 360° programs. Revamping the entire proposal process from top to bottom, she created a new General Presentation (GP) to arm sales teams in communicating Sharecare’s value proposition to prospective clients, overhauled updating sales decks and helped to reorganize sales and marketing alignment. McNally’s contributions and leadership have garnered more than 80 industry awards for the life sciences division, resulting in more than 90% increase in sales revenue during her tenure.
Tami O’Sullivan
Consumer and patient strategy, oncology, Merck
For Tami O’Sullivan, the past 20+ years represent an investment in honing the skills needed to deliver the best possible experience to patients and caregivers throughout their health journey. By examining the patient experience from every aspect, she’s identified ways to simplify patient access to support and information. At Merck, O’Sullivan spearheaded a new approach to patient support registration that resulted in a threefold increase in enrollment, helping more patients access the support and information they sought. Another major achievement was her development of a digital information “card” that can help alert medical personnel — particularly ER workers — to a patient’s treatment to avoid contraindicated interventions.
Shannon Rittenhouse
Senior director, client engagement, Elevate Healthcare
Shannon Rittenhouse’s nearly two decades in advertising and pharmaceutical marketing has included client engagement stints at ad agencies inVentiv, DiD and CDM Princeton, where she served as the strategic and tactical lead on a multi-million-dollar pharmaceutical launch brand. At Digitas Health, she served as account lead for the consumer digital AOR team for the GSK/Human Genome Sciences co-promote launch of Benlysta. Her brand work has received several industry creative awards, including the 2019 MM+M Award for Best Professional Campaign for Synera. Through her Perseverence2Parenthood social media practice, Rittenhouse advocates as a champion of support for those who are going through the mental fatigue and physical pain of infertility.
Patty Ryan
GVP, paid social, Publicis Health Media
Patty Ryan has worked hard to redefine what’s possible in social for pharma. Coming to Publicis from a varied background in the entertainment, CPG, QSR, retail, financial services verticals, she challenges her growing team to continuously reimagine media — a particularly challenging task for pharma. This year alone, Ryan’s team has successfully run eight first-to-market launches. In partnership with Meta, her team developed award-winning research to uncover alternative targeting strategies for pharmaceutical advertisers to maintain media effectiveness. This research, composed of 14 studies of interest-based audiences, measured cost-effectiveness across a series of targeting scenarios, setting a new gold-standard in strategic healthcare targeting on the platform.
Christine Schwall-Pecci
VP, medical director, medical strategy and scientific affairs, BGB Group
After receiving her Ph.D. in biochemistry from the University of Connecticut, Christine Schwall-Pecci knew she wanted to be at the cutting edge of disease treatment. The loss of her father to acute myeloid leukemia in 2010 (which, at the time, was a very aggressive and tough-to-treat type of leukemia) ignited her passion for finding a science-focused career where she could help others. At BGB, Schwall-Pecci has been a standout, receiving six promotions in as many years. One of her accomplishments was leading the medical team that developed the HCP and patient campaigns for Could it be HCM? and Camzyos, which generated 423.5 million potential impressions through media interviews, 40.5 million web impressions and 1.8 million social impressions.
Michele Sirkin
Head of HCP, communications design, Initiative
Michele Sirkin always knew she would have a career in media. After college, she worked at Universal McCann in New York as a national broadcast buyer and was first exposed to the pharma space at Digitas Health where she got hooked on digital media planning. Across her 19-year media career, Sirkin has held diverse roles across planning, buying and SEM. She’s led multiple therapeutic areas, championed first-to-market product launches, supported mature blockbuster products and helped bring in major new business wins. In just two years in her leadership role, Sirkin has quickly evolved the HCP discipline and built a best-in-class practice across Initiative, Healix and the Practice at J3.
Lisa Stafford
SVP, learning and performance services, Eversana
Lisa Stafford took on one of her greatest challenges 11 years ago with the cofounding of Alkemy Partners. Her focused knowledge helped Alkemy develop into one of the fastest-growing learning and performance companies in the country, resulting in a 2020 acquisition by Eversana. Throughout Alkemy’s rapid growth, Stafford oversaw all operational facets of the business, including instructional and creative design of medical content and the learning and performance systems utilized by Alkemy’s life science customers. Currently, Stafford is responsible for directing global training and development services that support commercial, medical and marketing initiatives throughout Eversana. Under her leadership, the company’s learning and performance revenue has grown by 77% in 2.5 years.
Christie Volke
VP, media strategy, AbelsonTaylor
With experience working on more than 35 healthcare brands, Christie Volke has touched almost every digital media channel and business vertical out there. In just over a year at AbelsonTaylor, Volke has transformed the agency’s media department, restructuring the department into three divisions — strategic planning, implementation and activation — and introducing a commission-based media buying process to create a new revenue stream. Other notable career accomplishments include launching a new programmatic activation offering for Labelium that resulted in $22 million in upsell opportunities and retention of a major client, and increasing agency revenue by $3.5 million for Havas Media by shifting 80% of direct display buys to the in-house programmatic team.
Tiffany Weil
Associate director, agency communications, Precisioneffect
In 2022, seeing a gap in the field of omnichannel content, Tiffany Weil envisioned and developed a full-scale content strategy to elevate Precisioneffect’s authority in the space. Corralling content experts and creative resources, she worked with Precisioneffect partners to define targeting and ensure that the agency’s offering appeared in the right places to the right people. In the second half of 2022 alone, Weil’s efforts helped garner more than 500 new business leads. Her drive to develop innovative content that engages and nurtures prospects led to the creation of an original video conversation series, This Medical Moment, which has grown the LinkedIn audience by 214%.
Kristin Wong
Director, global commercial strategy, customer experience, prostate cancer, Janssen Pharmaceuticals
Kristin Wong has been transforming the healthcare field for more than 16 years, the bulk of her time at Janssen Pharmaceuticals. She joined the company in 2009 in the infectious diseases and vaccines therapeutic area, first as an MBA pharmaceutical product marketing intern and then as a full-time product manager, which made her acutely aware of the need to help underserved populations. Wong currently leads strategy for innovative partnerships to integrate the diverse voices of patients with prostate cancer and thought leaders across the product development lifecycle, ensuring that their insights are integrated into bringing meaningful solutions to areas of unmet need.
