Account wins from the 12/12/06 news brief

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Natrel Communications has been named professional agency of record for five Novartis consumer health brands, the agency said. Financial terms of the deal were not disclosed. The five brands are: Benfiber, a natural fiber supplement; Triaminic cough and cold products; Gas-X, adult gas relief product; Maalox antacid and Keri skin care lotion.
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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