InVentiv Health acquired French healthcare marketing and communications network Substrat’Homme SA. The Paris-based network has partnered with inVentiv since 2009. Its seven healthcare-focused shops will be part of the inVentiv Communications Global Alliance.
APCO Worldwide named former Pfizer public affairs director Francesca Tedesco VP. Tedesco headed Pfizer’s specialty care public affairs, covering vaccines, infectious disease, oncology, ophthalmology and endocrine products.
Waggener Edstrom, a Seattle PR shop, named SVP Colleen Beauregard to lead the healthcare practice. Beauregard replaces Jenny Moede in that role. Moede was promoted to EVP North America.
Dendreon signed on with a new agency, San Francisco-based Division of Labor, launched by a pair of former McCann executive creative directors. Other founding clients at the shop include Microsoft and the LA Marathon.
Publicis rebranded its Strategic Solutions Group as Publicis Touchpoint Solutions, including four previously independent businesses – Publicis Selling Solutions, Arista, Pharmagistics and Scientific Voice.
From the October 01, 2010 Issue of MM+M - Medical Marketing and Media
