MDC Partners hangs out new healthcare shingle

MDC Partners created a new health and wellness agency, Antidote 360, which will be formed using in-house resources from existing agencies owned by the holding company.

Antidote 360 will be led by Jennifer Deutsch, EVP and general manager for Doner Cleveland; Kathy McCuskey, CEO of Yamamote; and Aaron Kwittken, global chairman + CEO for Kwittken. The tco-leaders will keep their existing roles as well.

The new agency's current client roster includes HealthSpot and Skinnypasta, along with an unnamed medical device maker and a hospital system.