a Publicis Healthcare Communications Company
57 W. Grand Avenue, Suite 800,
Chicago, IL 60610
Phone: 312-222-5800 · Fax:312-222-2530
Email: [email protected] · Web: www.williamslabadie.com
Founded: 1990
Officers: Peter Labadie, CEO; Anthony Goosmann, president; Randy Isaacson, EVP;VPs: Julie Drinane, James Grossmann, James McGuire.
Healthcare accounts: Astellas Pharma: Adenocard, Adenoscan; Prometheus Laboratories:Entocort EC, diagnostics; Oscient Pharmaceuticals: Factive; Smith & Nephew: Acticoat, Allevyn,Gladase, Iodosorb; Pharmavite: Nature Made vitamins, Nature’s Resource herbals, InflammationDefense, Diabetes HealthPack; Abraxis Oncology: Abraxane; Advanced Medical Optics:Complete Moisture Plus, Blink Contacts; Sciclone Pharmaceuticals: Zadaxin; Chiron Corporation:Proleukin; PDL Biopharma; Solucient; Gelita Health Initiative; Allos Therapeutics; American Boardof Medical Specialties.
Accounts gained (6): Abraxis Oncology: Abraxane; PDL Biopharma; American Board of MedicalSpecialties; Gelita Health Initiative; Prometheus Laboratories: diagnostics; Smith & Nephew:Iodosorb.
Accounts lost (6): Smith & Nephew: Dermagraft; Pharmavite: CholestOff, TripleFlex, SAM-e;Healthconnections; Caremark; Recom; Proxima Therapeutics.
Services: Professional advertising/promotion, consumer advertising/promotion (radio, TV,print, outdoor), media (strategy, planning and placement), design (packaging, brand style guides),interactive (Web, video, CD-ROM/multimedia), sales training and motivation.
New hires: Scott LeVee, VP.
Divisions Ideon Healthcare Education.
