Ben Comer

 
 

Recent Articles

Healthy Advice to mount flat screens in doc's offices

February 08, 2010

Healthy Advice Networks is betting docs need one more video screen to look at during office hours.

Novo reps to spotlight weight loss for Victoza launch

February 04, 2010

Sales forces for Novo Nordisk's Victoza will underscore the injectable's weight loss properties when it launches next month.

UK journal ad spins weight gain side effect

February 02, 2010

UK regulators vowed to investigate a medical journal ad for AstraZeneca's Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.

Patient Marketing Report: Friending Social Media

January 15, 2010

So much of the discussion around pharma and social media focuses on what you can't do. Gilead Sciences, Novartis, UCB, Shire and Bayer provide examples of what can be done. Ben Comer reports

MM&M All-Stars Media Brand of the Year: HealthiNation

December 16, 2009

HealthiNation, a producer and purveyor of independent health video, is pulling in consumers with high-quality content, and an increasing number of pharma advertisers with a network of valuable consumers.

Musculoskeletal journal launches

November 13, 2009

Sage launched Therapeutic Advances in Musculoskeletal Disease, the seventh title in its Therapeutic Advances series.

Elsevier unveils MD Consult mobile

November 13, 2009

To reach docs that may not have a laptop at the ready when medical information is needed, Elsevier optimized its MD Consult service for BlackBerrys, iPhones and smartphones.

IMS Health purchased for $5.2 billion

November 13, 2009

IMS Health will be acquired by TPG Capital and the Canadian Pension Plan Investment Board, an investment management organization, for $5.2 billion.

Docs go from bedside manner to biz manager

November 13, 2009

Pharmas, and their sales reps, need to understand the health economics of a product in differing contexts, according to panelists at the Pharmaceutical Marketing Research Group's (PMRG) third annual meeting.

Demand Media gaining ground

November 13, 2009

Two Demand Media properties—Livestrong.com and eHow Health—are quickly moving up the list of most visited health sites online, according to comScore data.