Ben Comer

 
 

Recent Articles

Doctors submit cases online

March 15, 2011

Alvaro Alonso, a physician at UMass Memorial Medical Center, won $2,500 for his case video, titled Brainstem Rescue.
 

Intellisphere launches OncLive.com

March 15, 2011

Intellisphere launched an oncology news and information site--OncLive.com--on March 15, and changed the title of its Oncology Net Guide print journal to OncLive.
 

Forest Labs to acquire Clinical Data, add reps for launch

March 15, 2011

Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), executives said in a conference call.
 

Savient focusing on reimbursement

March 15, 2011

Savient Pharmaceuticals launched Krystexxa, an orphan drug for chronic gout, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers.
 

Ex-GSK marketer unveils migraine consumer site

March 15, 2011

Health Union, an online health information and social media company, announced the launch of its first website --Migraine.com--intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers."
 

Roche maintained DTC spending on Boniva, while competitors cut back

March 03, 2011

Sally Field's winsome smile may have helped to curb declining sales of Roche's Boniva in 2010, but it didn't carry the drug past Warner Chilcott's Actonel, despite a substantially higher DTC spend.
 

Savient focuses on reimbursement for Krystexxa launch

March 01, 2011

Savient Pharmaceuticals launched Krystexxa (pegloticase), an orphan drug for chronic gout, on Monday, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers, executives said on a conference call.
 

Ex-GSK marketer launches migraine consumer site

March 01, 2011

Health Union, an online health information and social media company, announced the launch of its first website -- Migraine.com -- intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers." Health Union was co-founded last August by Tim Armand, most recently an executive product director for Avandia at GlaxoSmithKline.
 

Forest Labs to acquire Clinical Data, add reps for Viibryd launch

February 22, 2011

Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), executives said in a call this morning.
 

Allergan's Lap-Band picks up expanded indication

February 17, 2011

FDA broadened the indication on Allergan's Lap-Band to include obese adults with a body mass index of 30 to 40 and at least one obesity-related comorbid condition, such as diabetes, heart disease or gallstones. The expanded indication brings an estimated 37 million Americans into eligibility for the gastric band, according to a company statement.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!