Boehringer Ingelheim and nonprofit group Cancer Care launched a tool designed to make cancer care social.
The effort, MyCancerCircle.net, creates free, private networks where families and friends can sign up to help caregivers with tasks like doing the shopping for patients, delivering meals or signing up to visit. MyCancerCircle.net also links members to a list of such Cancer Care services as a dial-in stress-management workshop.
The website is supported by Lotsa Helping Hands, which has created similar communities for partners such as the Alzheimer’s Association and the Muscular Dystrophy Association.
From the August 01, 2012 Issue of MM+M - Medical Marketing and Media
