Company news from the 06/06/06 News Brief

Share this article:
Wyeth has re-launched its Web site Wyeth.com with new features, content and capabilities, as well as a new structure and format. A new password-protected health care professional area offers physicians an opportunity to better manage their time and relationships with Wyeth. Physicians who register will be provided with content appropriate to their specific therapeutic areas. They will also have access to a personalized online sales representative page with the ability to request drug samples, patient education materials, and literature including disease information and answers to commonly asked product questions.
Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.