Company news: Time, Takeda, Amylin, PwC

Share this article:

Time Inc. has rebranded its targeted marketing division as Targeted Media Health and refocused it exclusively on pharma and other healthcare advertisers. In addition to leveraging the company's magazine portfolio, the division offers OTC and wellness brands “educational and health-related content delivered directly to consumers at multiple touch points,” from online to point-of-care, the company said. “Adding targeted digital and mobile offerings, as well as an in-home magazine component, makes Targeted Media Health a one-stop solution for fulfilling the dimensional elements of any pharmaceutical brand initiative,” said VP managing director John Kenyon.

Takeda and Amylin dissolved their three-year-old collaboration to develop compounds for the treatment of obesity. The move follows the August 2011 discontinuation of work on the partnership's lead candidate, pramlintide/metreleptin, which was in Phase II clinical trials for use as a twice-a-day injection.

PricewaterhouseCoopers' Health Research Institute is fielding a regulatory analysis team. The three-person team “tracks and analyzes legislative and regulatory issues across the US health landscape, delivering timely business insights to help executive decision makers navigate rapid change,” and includes former Teva director of regulatory affairs Bobby Clark and journalist Matt DoBias of Modern Healthcare and other publications. 

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.

Study says statins not enough for diabetic hearts

Researchers using an experimental test have discovered that the 50% of surveyed diabetics may also have undetected heart muscle damage.