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McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson, announced the launch of two new Zyrtec formulations: Zyrtec Perfect Measure (pre-filled spoons of children's Zyrtec) and Zyrtec Itchy Eye Drops. Zyrtec transitioned from prescription medication to OTC in January 2008. Prescription Zyrtec was originally licensed from UCB by Pfizer.

MediciNova, a California-based biopharma, announced that it will acquire Avigen, a biopharma focused on gene-based therapeutic products for neurological and other disorders, in a deal valued at $37 million, according to several reports. Both companies are working on the development of ibudilast, an anti-inflammatory product with several potential uses in the neurological area.


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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.