Dr. Amy Baxter
founder and CEO
Dr. Amy Baxter is a physician, yes. But she’s also a true champion of pain management, not to mention a researcher, engineer, writer, CEO, and mom.
Dr. Baxter founded MMJ Labs in 2006 while practicing and teaching emergency pediatric medicine. Spurred by her son’s “bad needle experience,” she went on to develop a groundbreaking (and patented) pain-management therapy, deploying a combination of cooling and vibration to dramatically reduce and even eliminate pain.
Her two products — Buzzy Needle Pain Relief and VibraCool Massaging Ice Therapy — have opened the door to a better delivery of care in numerous scenarios, among them vaccine administration, cosmetic injections, dentistry, and back and neck massage therapy.
Dr. Baxter has received wide-spread acclaim for her work, including recognition as a Forbes Healthcare Technology Disruptor to Watch, one of MDDI’s Top 10 Innovative and Disruptive Women in Healthcare, Georgia’s Biotechnology Industry Organization’s most innovative CEO and an “Idea Person” by The Wall Street Journal.
