Product

Fanapt

Approval Date

May 6, 2009

Release Date

January 11, 2010

Company

Novartis/Vanda Pharmaceuticals

Class

Antipsychotic (piperidinyl-benzisoxazole atypical)

Indication

Acute treatment of schizophrenia in adults.

Active Ingredient

Iloperidone

Agency Roster

The Cement Bloc, Inc. (professional)

Marketing Strategy/Execution

Novartis’ brand-new psychiatry field force began detailing Fanapt to specialists in January 2010, a mere two months following completion of its North American marketing deal with developer Vanda. However, the reps were armed only with package inserts because the advertising materials had not been approved by DDMAC yet. Without the usual glossy sales aids to enhance their educational efforts, reps began stressing Fanapt’s proven tolerability profile. In clinical trials, the incidence of akathisia, a feeling of inner restlessness often associated with other antipsychotics, was comparable between Fanapt and placebo, as was the discontinuation rate. Fanapt was not associated with medically important changes in triglyceride or total cholesterol measurements, and the atypical antipsychotic showed a low incidence of parkinsonism, dystonia, dyskinesia and bradykinesia. Notwithstanding Fanapt’s better tolerability, psychiatrists may be more likely to prescribe Eli Lilly’s Zyprexa (olanzapine) or AstraZeneca’s Seroquel (quetiapine), two very popular antipsychotics set to go generic in 2011. Long-acting formulations of atypicals, namely Janssen’s Invega Sustenna (paliperidone), could provide competition, too. While a four-week injectable “depot” formulation of Fanapt is being developed by Novartis to complement the existing twice-a-day oral version, there remains a good deal of uncertainty around the ability of Vanda and Novartis to expand the antipsychotic market.

Physician Outlook

Physicians will struggle to find the unique aspects of Fanapt that will encourage trial. Fanapt meets the positive and negative symptom efficacy requirements. As well, this newest atypical anti-psychotic offers a comparable side effect profile (including lower incidence of weight gain). The challenge for Novartis is that other more established products have been associated with these benefits for some time.

– Geoff Penney, Ph.D., Vice President, Research, GfK Healthcare

Also in the Pipeline (courtesy of Adis R&D Insight)

Drug: Abilify

Manufacturer: Bristol-Myers Squibb

Indication: Bipolar disorders (children), Psychotic disorders

Active ingredient: Aripiprazole

Phase: Phase III

Drug: Staccato/ALXZ-004

Manufacturer: Biovail Corporation

Indication: Bipolar disorders, Schizophrenia

Active ingredient: Loxapine

Phase: Preregistration

Drug: Lurasidone/SM 13496

Manufacturer: Dainippon Sumitomo Pharma

Indication: Bipolar disorders, Schizophrenia

Active ingredient: Lurasidone

Phase: Phase III (bipolar disorders), Preregistration (schizophrenia)

Drug: Invega

Manufacturer: Johnson & Johnson

Indication: Aggression, Bipolar disorders, Manic episodes, Schizophrenia (in adolescents)

Active ingredient: Paliperidone

Phase: Phase III

Drug: S 1991

Manufacturer: Lundbeck A/S

Indication: Schizophrenia

Active ingredient: Sertindole

Phase: Preregistration

Drug: Saphris

Manufacturer: Organon

Indication: Psychotic disorders

Active Ingredient: Asenapine

Phase: Phase III

Drug: Zyprexa

Manufacturer: Eli Lilly

Indication: Personality disorders

Active Ingredient: Olanzapine

Phase: Phase III

Source: Wolters Kluwer Pharma Solutions 

Recent MM&M Coverage

Professional Marketing: Novartis, Epocrates, Cegedim Dendrite and SK&A Information Services

Company News

Pharmacology

Iloperidone is an atypical antipsychotic agent whose efficacy in the treatment of schizophrenia may be due to its antagonism at dopamine types 2 and 3 (D2, D3) and serotonin type 2A (5-HT2A) receptors in the CNS.

Clinical Trials

Two placebo- and active-controlled clinical trials were conducted to assess the efficacy of iloperidone in the treatment of schizophrenia. A 6-week trial compared two doses ranges for iloperidone (12–16mg/day and 20–24mg/day, after titration) to placebo and an active control drug. The primary endpoint was the change from baseline on the Brief Psychiatric Rating Scale (BPRS) total score at the end of treatment (day 42). Both dose ranges for iloperidone were superior to placebo. Within the first 2 weeks, the active control psychiatric drug appeared to be superior to iloperidone. This may be explained by the more rapid titration that was possible for that drug.

In a 4-week trial, iloperidone 24mg/day after titration was compared to placebo and an active control drug which also required an initial titration phase. The primary efficacy endpoint was the change in baseline on the Positive and Negative Syndrome Scale (PANSS) total score at the end of treatment (day 28). In this study, iloperidone was superior to placebo and had similar efficacy to the active control medication.

Adverse Reactions

Dizziness, dry mouth, fatigue, nasal congestion, orthostatic hypotension, somnolence, tachycardia, increased weight; QT prolongation (discontinue if QTc >500msec persists), priapism, neuroleptic malignant syndrome, tardive dyskinesia, hyperglycemia, dysphagia.

Adults

≥18yrs: 1mg twice daily on day 1, 2mg twice daily on day 2, 4mg twice daily on day 3, 6mg twice daily on day 4, 8mg twice daily on day 5, 10mg twice daily on day 6, 12mg twice daily on day 7; target range 6–12mg twice daily; max 24mg/day. Reduce dose by 1/2 with concomitant strong inhibitors of CYP2D6 or CYP3A4. Retitrate if therapy suspended >3 days. Reassess periodically.

Children

<18yrs: not recommended.

Precautions

Bradycardia, hypokalemia, hypomagnesemia, congenital QT prolongation, recent MI, uncompensated heart failure, arrhythmias: avoid (risk of torsades de pointes/sudden death). Cardio- or cerebrovascular disease. Monitor electrolytes esp. K+, Mg++. Hepatic impairment: not recommended. Diabetes or risk factors (obtain baseline fasting blood sugar). Monitor for hyperglycemia. History of breast cancer or seizures. Orthostatic hypotension. Pre-existing low WBC count or history of leukopenia/neutropenia: monitor CBC during 1st few months of therapy; discontinue if WBCs decline. Exposure to extreme heat. Dehydration. Suicidal tendencies. Write Rx for the smallest practical amount. Monitor for neuroleptic malignant syndrome. Elderly (not for dementia-related psychosis). Pregnancy (Cat.C). Nursing mothers: not recommended.

Interactions

Avoid other drugs that cause QT prolongation (eg, quinidine, amiodarone, sotalol, procainamide, chlorpromazine, thioridazine, moxifloxacin, methadone). May potentiate antihypertensives. Caution with alcohol, CNS depressants. Potentiated by inhibitors of CYP2D6 (eg, fluoxetine, paroxetine) or CYP3A4 (eg, clarithromycin, ketoconazole).