GlaxoSmithKline fined for misleading soft drink ads

Share this article:
GlaxoSmithKline has been fined $156,000 for misleading advertising after two New Zealand high school science students found the company’s black currant soft drink Ribena contained no detectable vitamin C, the Associated Press reported. The company admitted to 15 charges of misleading advertising between 2002 and 2006 in a suit filed by the Commerce Commission, a consumer watchdog, after a 2004 school science project exposed the false claims. Ribena has long been sold in the UK, Australia and New Zealand as a healthy drink based on advertisements that black currant juice has more vitamin C than orange juice. Its New Zealand ads claimed Ready to Drink Ribena had 7 milligrams of vitamin C per 100 milliliters (0.25 ounce per 3.4 fluid ounces). In 2004, high school students Anna Devathasan and Jenny Suo, then 14, found the drink contained almost no trace of vitamin C after testing it as part of a science based project. Auckland District Court Judge Phil Gittos fined GlaxoSmithKline and ordered the company to run corrective advertisements, in addition to a message on its Web site.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

Novartis may have game-changing drug

Novartis may have game-changing drug

Key opinion leaders indicate they are ready to embrace Novartis's experimental heart failure medication LCZ696. Such a move could upend heart failure treatment protocols.

Five things for pharma marketers to know: Tuesday, September 2

Five things for pharma marketers to know: Tuesday, ...

Sanofi and Regeneron unveil Phase-III results of their PCSK9; Merck will present data on its anti-PD-1 at the end of this month; WSJ op/ed suggests US should lead fight against ...

Five things for Pharma Marketers to know: Friday, August 29

Five things for Pharma Marketers to know: Friday, ...

Takeda closes out a good-news, bad-news kind of week, AstraZeneca adds a new clinical trial for its experimental PD-1, and researchers link a funeral to the Ebola outbreak.