Healthcare PR campaign of the year

Share this article:

Chandler Chicco Agency and Mylan Specialty's “Raise Your Hand for Anaphylaxis Awareness” program was named Healthcare Campaign of the Year at last night's PRWeek Awards dinner and ceremony in New York.

In the four months following its May 2013 launch, the multi-faceted education initiative engaged a total audience of more than 200 million.

Share this article:
You must be a registered member of MMM to post a comment.

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.