As the market for syndicated video heats up, Roku signed a deal enabling its TV set-top players to stream programs from HealthiNation.
Per the agreement, HealthiNation's content is free to Roku customers. Videos are accessed via an app that launches on the Roku player.
The partnership follows pacts that have placed HealthiNation on cable TV On Demand, online and in doctor's offices.
“There's an explosion of new device platforms that connect in real time to the web that's creating a secondary market,” said HealthiNation CEO Raj Amin. “We want to be at the forefront of innovation as these platforms evolve.”