How to engage even the busiest physicians

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How to engage even the busiest physicians
How to engage even the busiest physicians
Sponsored by TRUE Health + Wellness.

The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.


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