In a recent move a consortium of organizations filed a complaint with the FTC alleging that, “Health marketers are using digital data on consumers to promote medical products and services” and trying to “influence consumer behavior in some of the most personal and profound decisions they will ever have to make…”
WPP shops collaborate on digital firm
December 15, 2010
3:21 pm
Two WPP shops–ghg and digital specialty VML–are collaborating on an answer to Publicis’ digi-behemoth Digitas.
A brand is more than just a symbol, slogan or trade name. It transcends logos and visual identities. Brands establish identity, provide differentiation and, most importantly, drive economic value.
Will journals take online dollars?
December 15, 2010
8:28 pm
Revenge of the dead trees? If journals begin 2011 like they started off 2010, with an infusion of pharma ad dollars, will their revival draw advertising spend away from professional online promotion?
Appeals court reverses J&J decision
December 15, 2010
8:13 pm
FDA’s chief litigator said he is focusing on corporate chief executives for personal prosecution in cases of flagrant off-label product promotions.
2010 a record year for FDA fines, forfeitures
December 15, 2010
8:08 pm
During fiscal year 2010 the federal government won a record $3 billion-plus in fines, forfeitures and related actions against drug firms and other FDA-regulated companies, plus more than twice as much in restitutions and profit disgorgement.
Companies worldwide see the iPad as the latest tool to connect with customers, and the healthcare industry is no exception. However, rather than as a consumer marketing tool or health application, some healthcare companies find the iPad’s biggest advantage is in the hands of their marketing and sales forces.