June 2012 Issue of MMM

June 2012 Issue of MMM

June 2012 issue

Editor's Desk

Your future in their hands

Not all gizmos are at war with mobile. In healthcare, it's become the opposite.


Devices & Diagnostics: The App Avant-Garde

Medical devices that are part app, part consumer gadget are spurring changes. Plus: Video of patient comments in our "Patient POV" sidebar

Devices & Diagnostics: Cracking the Code

DNA sequencing is becoming economical for clinical trials and cancer management. It's also expected to move into primary care physicians' offices. We look at the ...

Devices & Diagnostics: What Makes Great Device Agencies & Clients

What do device agencies and clients want from each other? Two experts give their views on the secrets to great working relationships

Headliner: TV newsman takes on online health

Former ABC exec Paul Slavin is building a broadcast powerhouse at Everyday Health

Therapeutic Focus

Therapeutic Focus 2012: Rheumatology

Unmet need is driving more R&D and treatment options for rheumatoid arthritis—but it won't be easy for any newcomer to challenge the nine RA biologics ...

Vantage Point

Vantage Point: Recruiting the right patients for clinical trials

In a fast-changing industry, a constant is how the limited number of patients for trials hinders drug development


Antidote: New diet drugs

I find Qnexa andLorcaserin problematic, and would be reluctant to prescribe them, at least initially

In Focus

All-oral hep. C combos threaten interferon

Scientists are getting closer to finding the killer app in treating hepatitis C, but it may be too soon to pick a winner.

Professional Marketing

Enbrel sales shuffle could harm reps

When Pfizer's US Enbrel sales force gives way to Amgen's in July, reps risk layoff if they don't get picked up by Amgen or re-assigned ...

Novo Nordisk plans to expand its US work force by 15%

Novo Nordisk advised employees it was looking to hire for 615 US positions—a 15% expansion of its US workforce.

Professional Marketing briefs: June 2012

News on Eisai, Eli Lilly and Veeva

Med Ed Report

Purdue builds an opioid Rx resource

A free CD-ROM launched by Purdue in May aims to help providers better assess pain patients and document visits

Abbott CME use led to Depakote fine

The steady stream of big pharma firms settling with the feds and states for alleged off-label marketing continued with Abbott Labs in May.

Number of CME providers drops

The number of ACCME-accredited and state or territorial medical society accredited CME providers fell a respective 9% and 18% the last five years.

Med Ed Report briefs: June 2012

News on Sermo, Morehead, Happtique, ACCME and DMD

Professional Media

Harvard faces off against publishers

An email from Harvard University's Faculty Advisory Council over the cost of professional journals has touched off the latest round in the universities vs publishers ...

New JAMA feature gives writers some room for debate

JAMA is focusing more attention on its Viewpoint feature, in which the editor chooses a topic, picks a panel of experts and pits them against ...

Professional Media briefs: June 2012

News on DMD , Elsevier and Springer

Partner Forum

Are journal costs at a tipping point?

Harvard has urged faculty to abandon costly journals for open-access ones or those with "reasonable, sustainable subscription costs." Will this be a tipping point in ...

Digital Media

Stanford Med gets app for its alums

Doximity announced that it is creating an app just for Stanford Medical School students and alumni.

Texted reminders move needle on immunizations: study

A sizable study of four primary care clinics serving low income communities in New York found that text messaging is an effective way to remind ...

Digital Media briefs: June 2012

News on Manhattan Research, Enspektos, Everyday Health and Happtique

Consumer Marketing

Pharma co-pays sway 2 million seniors, study says

Co-pay coupons may lead more than 2 million seniors to opt for more expensive branded drugs, despite a prohibition on the use of coupons through ...

DDR on DTC: Abilify

Animation lends a light touch to an otherwise heavy category in a campaign for Abilify.

Danner ads raise Prolia numbers

Amgen attributed the thousand or so new Prolia patients the company saw in the first quarter of 2012 to its ad campaign with Blythe Danner.

Marketing Research

WK analytics unit added to equity firm's portfolio

Symphony Technology Group, a private equity firm, acquired the healthcare analytics business of Wolters Kluwer, the companies said.

Thomson sells data unit for $1.25B

Private-equity firm Veritas Capital will buy the healthcare business of Thomson Reuters for $1.25 billion in cash.

Agency Business

Saatchi shop uses rebrand to refocus

Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.

NBHA effort spotlights osteoporosis

The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, an education campaign to raise awareness of the connection between osteoporosis and ...

New brand name for IMC2 parent

IMC2 Health and Wellness' mainline sibling IMC2 is rebranding as MEplusYOU

Agency Business briefs: June 2012

News on McCann Healthcare Worldwide Japan, the Hal Lewis Group, Walgreens and Publicis Groupe

Beltway Insider

As I See It: Social media

Social media is messy and the regulatory framework is equally so. Get used to it.

Ex-FDA Chief Calls for Fast 'Breakthrough' Path

Legislation to speed FDA approval of breakthrough drugs is being supported by both former FDA commissioner Mark McClellan, now a Brookings Institution senior fellow, and ...

Drug safety alerts almost double

An FDA report says the agency issued 68 drug safety alerts in 2011, an average of more than one each week and up 74% over ...


Medical innovation needs regulatory innovation

A new way of looking at regulation of devices and other innovations may be the real cure for what ails us

To handle media changes, more change is needed

Many PR pros hinder their clients' and employers' ability to reach target audiences through the media

Private View

Private View: Healthcare apps

Abby Mansfield, SVP, Creative Director at Topin & Associates.

At Work With

At Work With: Susan Hanks

Susan Hanks, Senior Vice President, M/A/R/C Research


Upward Move: Daniel L. Menichella

Daniel L. Menichella, Chief Business Officer, Zyngenia

People Moves: June 2012

Manufacturer, market research and agency hires and promotions

Name That Brand

Name That Brand: June 2012

Brand X tries to reinforce its strength

Back Talk

Soldiers of communication

Military communication has an urgency that you can't match in the business world