Mindset Marketing Solutions, a provider of innovative zip+4 and household-level targeted marketing solutions related to disease incidence and treatment, has hired Michael Giarraputo as senior vice president of business development.
MediZine appoints new members to its REMEDY division
MediZine’s REMEDY Direct Digital division has added Penelope Scott as vice president, sales and marketing, and Kathryn Darienzo has joined as sales director.
PDI, a provider of commercialization services to the biopharmaceutical industry, has named Peter Tilles president of its TVG Marketing Research and Consulting unit.
A study by two Canadian researchers says US drug companies spend nearly twice as much on promoting their products ($57.5 billion in 2004) than they spend on research and development ($31.5 billion in 2004).
Consumers Union says ads for devices should carry warnings
Consumers Union says ads for implantable medical devices should carry a warning about the possibility of dangerous infections or other adverse events once they are in the body, and that the warning should also cover a device’s expected life span before failure occurs.
Congressional investigation uncovers Pfizer’s deal with Jarvik
A congressional investigation of Pfizer’s TV ad campaign for Lipitor, featuring artificial heart inventor Dr. Robert Jarvik, revealed that Pfizer guaranteed Jarvik $1.35 million for the campaign and employed a stunt double to depict him rowing.
Concentric Pharma Advertising launches consumer unit