MPR drug database goes mobile

Share this article:
Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.

Physicians can download MPR on a mobile device for free, or as a PC desktop application. The mobile application is compatible with Blackberry, Palm and Microsoft Mobile, as well as Microsoft PC operating systems. PRI is a division of Haymarket Media.

“The MPR drug information was previously available for all Microsoft platforms,” said Jim Pantaleo, vice president and publisher of the MPR product line. “However, many clinicians own BlackBerry and Palm devices, so we needed to make the MPR drug information available to them too. As the iPhone is dramatically changing the mobile market, we are pleased to say that our iPhone application will be available in the third quarter of this year.”

Users downloading the application before August 1, 2009, will be entered into a drawing for a laptop or smartphone.
Share this article:
You must be a registered member of MMM to post a comment.

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.