NY Times used Lyrica launch as basis for article

The New York Times used the launch of new ads for Pfizer's Lyrica as the peg for an article on fibromyalgia (and the alleged disease-mongering thereof) featuring the provocative headline: “Drug approved. Is disease real?”

You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.