June 01, 2008
Alternative sales channel boosts Rx
The Aptilon Corporation released two new studies demonstrating that live online video detail sessions with physicians significantly impact prescribing behavior.
The company also announced specialty brand agreements with two of the “world's top 10 pharmaceutical companies for its AxcelRx Live video detailing service,” according to a statement. The studies analyzed the effects of video detailing on a new product launch and a mature brand. Both studies found that physicians participating in at least one AxcelRx Live Video Detailing wrote more prescriptions for the respective product. The studies were conducted by MCDS, and independent analytics company.