Consumer Marketing briefs
Johnson & Johnson's McNeil Consumer put online and offline advertising along with media planning for Motrin and Tylenol in review. Among agencies competing for the assignments is incumbent Deutsch. J&J's Marc Monseau said the reason was “in order to challenge ourselves to have the best possible creative and marketing for our brands.”
GlaxoSmithKline will lend its labs and equipment to test athletes for performance-enhancing drugs at the 2012 Olympic Games in London. GSK, based in the London suburb of Brentford, is partnering with King's College London on the lab, which will be accredited by the World Anti-Doping Agency.