AstraZeneca is launching an online campaign to promote a healthy diet as part of its Crestor efforts. The company is partnering with cooking site Food University on the effort, which features Food Network chef Sara Moulton and chef Curtis Aikens. The duo appear in a series of videos that will appear on Crestor.com. At the beginning of the videos, “AstraZeneca Pharmaceuticals, the makers of Crestor,” is credited as a sponsor.
Stephanie Jacobson, director of brand corporate affairs, said in a statement that the company had partnered with Food University “to educate people about the importance of maintaining a healthy diet as one way to help manage cholesterol.”
From the April 01, 2011 Issue of MM+M - Medical Marketing and Media
