Fall’s new TV season kicked off with a bit of a brand refresh. Johnson & Johnson’s recent Tylenol ad push includes a spot that focuses on parents and all they do for their children, while Tylenol takes care of the smaller stuff, like fevers. The promotion rolled out soon after the company recalled yet another brand, Motrin infant drops, over concerns that plastic particles were present in the berry flavor.
The company also deployed a mom-centric campaign called Tylenol Smiling it Forward. The fundraising campaign for the Children’s Health Fund features How I Met Your Mother‘s Alyson Hannigan. J&J gives $1, up to $100,000, for every smiling kid photo posted.
From the November 01, 2013 Issue of MM+M - Medical Marketing and Media
