Pfizer, YMCA target boomers
Pfizer is partnering with YMCA of the USA for a wellness campaign targeting boomers. Dubbed “50 moving forward,” it's anchored at YMCA.net/50movingforward. Adults 50 and over, the company notes, are expected to make up 45% of the population by 2015.
Pfizer chief medical officer Dr. Freda Lewis-Hall says one aim of the program is “offering education on prevention with fun activities.” Each year, she notes, “thousands of American adults are hospitalized” from diseases that could have been prevented by vaccination.Subscribers will receive emails and in-person programming will be offered at 25 participating YMCA locations.