Consumers are paying attention to OTC side effects. A study by research firm Mintel indicates that 38% of consumers with gastrointestinal issues are worried about the impact some of these medications can have on health.
The firm noted that while antacid and laxative sales dropped 2.5% between 2011 and 2013, 29% of stomach-centric shoppers say they have adopted strategies such as eating more yogurt and fiber-rich foods to limit symptoms. Mintel health and wellness analyst Emily Krol said in a statement that brands can meet consumer concerns through strategies that position their products “as part of an overall healthy lifestyle.”
From the March 01, 2014 Issue of MM+M - Medical Marketing and Media
