August 18, 2008
Warner Chilcott to limit DTC, rely more on reps
Warner Chilcott said it would “make much more limited use of DTC in support of our existing brands,” relying instead on reps to drive market share gains. In a Q2 results statement, the company said advertising and promotion expenses were down $12.1 million, or 54% for the quarter, compared to Q2 2007, mainly on a reduction in DTC. The firm continues to air TV ads for its Loestrin 24.