Private View—Feb 2014

Prostate Cancer Foundation

Prostate Cancer Foundation

Nothing says Good Morning like a prostate exam. If only it wasn’t so damn necessary. And therein lies the rub. But relax guys, there’s a new kind of test—simple blood work. Witty art direction and sharp, lean copy turn this campaign into a surefire winner. There’s a Clio up there somewhere.
Flu awareness

Flu awareness

CAN YOU AFFORD THE FLU? GET VACCINATED implores the headline, adding “vaccination is your best defense.” If you’ve had the flu, you’ll know it’s no laughing matter. Seeing this guy snoozing, I hear myself shout, “Wake up, she’s gonna suck yer face off!” His best defense: a baseball bat and running shoes.
Viagra

Viagra

To celebrate Viagra’s tenth birthday, this French TV spot shows a candle that grows rather than melts. A Barry White sound-alike croons, “Hey baby, look at me. I got something just for you.” You certainly have, Viagra. A ­beautiful, simple, understated idea.
Scripps

Scripps

“I’m so old I drove a Chariot to high school.” Scripps, a private, nonprofit health system, launched this “Stay healthy. Live ­longer” campaign with keenly observed, irreverent 15-second spots. It’s a loving reflection of Scripps’ unique nursing philosophy. I won’t see better ads if I live to be a hundred.
From an ad for AbbVie's AndroGel

From an ad for AbbVie's AndroGel

AndroGel is a treatment for low testosterone. The bloke in the ad tells me, “When I started losing energy and became moody, that’s when I had an honest conversation with my doctor.” I awake with a start when the fair balance announces that serious side effects include large or painful breasts.
Ensure

Ensure

Immobility can affect lean body mass. Which is why Ensure Plus Advance contains NutriVigor, which of course means nothing. Still, I find the stuff hard to resist given the alternative shown this print campaign. The ad featuring the woman made me laugh so hard, I was glad to be wearing my Depend Guards and Shields, the mature man’s answer to light bladder leakage.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.