Quadrant creates journal partnership

Quadrant HealthCom united two titles—The Female Patient and OBG Management—under an alliance providing advertisers with a “ping-pong” opportunity for campaigns.

Called The Women's Health Alliance, Quadrant's journal partnership lets advertisers place ads in both journals, in print or online, with the capability to off-set ad executions to coincide with, say, two different medical meetings, said Margo Ullman, publisher of The Female Patient. This “ping-pong” approach, according to Ullman, reinforces and expands messaging for clients. The alliance also features “aggressive discounts” for advertising in both journals, said Ullman.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters