Confideo Labs and Boehringer Ingelheim
Biopharmaceutical Mixed Media VR Manufacturing Tour
A combination of live action VR video and 3D animations bring to life the production of biosimilar compounds in Boehringer Ingelheim’s Fremont, California, manufacturing facility. This was reportedly the industry’s first use of this type of mixed media approach, and the experience garners “unmatched” attention at events and for BI’s Medical Science Liasons. Judges found the approach innovative, completely immersive, and well-executed.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
