UK pharmacy to offer Viagra without prescription, beginning Valentine’s Day

Share this article:
British pharmacy chain Boots plans to begin a trial program on Valentine’s Day to offer men Pfizer’s erectile dysfunction drug Viagra without a prescription, the Associated Press reports. The initial program will be available in three Boots stores in Manchester, 195 miles northwest of London. The Viagra pilot program is expected to last six months, after which the chain will consider whether to expand it to other pharmacies. Boots dominates the retail pharmacy sector in Britain, with about 1,500 stores. Would-be customers, between ages 30-65, will be required to see a pharmacist, provide a medical history and have their blood pressure, cholesterol and glucose levels tested. The consultation and a pack of four pills will cost 50 pounds ($98 USD). If customers want a refill, they will be required to see a doctor, according to a Boots spokeswoman. “It’s still very much a prescription drug,” Boots spokeswoman Clare Stafford told the AP. “This is just a different access point to it.”
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

Five things for Pharma Marketers to know: Friday, August 29

Five things for Pharma Marketers to know: Friday, ...

Takeda closes out a good-news, bad-news kind of week, AstraZeneca adds a new clinical trial for its experimental PD-1, and researchers link a funeral to the Ebola outbreak.

Amgen sends PCSK9 to FDA

Amgen sends PCSK9 to FDA

Evolocumab holds the FDA's first filed biologics license application for the class.

Consultants expect M&A tempo to continue

Consultants expect M&A tempo to continue

PwC anticipates that divestitures will fuel late-2014 deals, but notes that the noise around early deals and the financials don't fully match up.