MM&M is pleased to provide our readers access to our archived webcasts as well as the opportunity to register for future webcasts.

Webcasts On Demand

Upping Your Game with Payers: Strategic Quality Conversations in a Value-Based Landscape

Join this Webinar to learn how to best approach health plans and organized providers on the topic of value based reimbursement and strategic quality performance.

A Window Into the Physicians' Perceptions of Drugs

How does your brand stack up against the competition?

Pull-through Breakthrough: Learn How to Construct an Impactful Pull-through Campaign for 2018

Join this Webinar to learn how to plan a more impactful pull-through campaign for 2018.

Digital sales enablement: Boosting relationships with HCPs

Hear from Michael Johnson, Global Leader of Digital Marketing & eCommerce at Halyard Health, as he discusses how sales enablement has helped his organization move fast, offer value, and maintain compliance in a complex selling environment.

Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus

This white paper examines how adding an outbound virtual engagement solution enabled a top allergy brand overcome this type of program plateau to continue achieving strong brand performance.

Think You're Using the Right Health Data? Think Again.

In this in-depth discussion, industry thought leaders will share their perspectives on the many new opportunities being driven by the ability to connect a multitude of health and non-health data sets in unique, innovative, and HIPAA-compliant ways.

Effectively Reaching Health Consumers on Mobile

Jeff Broder from Triggyr, a new mobile patient marketing platform from ContextMedia:Health, will discuss how office-level targeting technology, coupled with advanced re-targeting, can help healthcare brands capture patients when health is top of mind, in the doctors' office when they are ready to take action.

Hispanic Healthcare Journey: The Rx Path to Treatment

Join this webinar to hear new, patient focused research from Univision and Nielsen's Hispanic Healthcare Journey study.

Strengthening the Medical-Commercial Partnership with Top 10 Global Pharmaceutical Company

Join Talitha Lynch, VP of global medical affairs operations at a top 10 global pharmaceutical company, and Robert Groebel, VP, Global Medical Strategy, Veeva, as they discuss how to foster meaningful collaboration and strategic information sharing across the organization.

Adherence: Leveraging Data to Enhance Your Brand's Ability to Reach Target Patients

In this webcast, TrialCard VP of analytic services Paul LeVine and senior analytic consultant Robert Leedom underscore how affordability programs provide the ideal venue for focusing on adherence issues.

The Future is Here - 6 Ways To Skyrocket Your Website Results

Learn six ways to apply this data to new types of highly efficient and effective digital strategies.

5 Keys to Success in the New Patient Economy

In the webinar, 5 Keys to Success in the New Patient Economy, you'll learn tips and strategies for transforming your patient engagement model.

Leveraging Digital Content to Go Beyond Face-to-Face Engagement at AbbVie

Join this live webinar to hear how AbbVie standardized their digital content creation process across brands, accelerating production cycles, eliminating sales re-training, and empowering sales representatives with customized and compliant content.

The Most Significant Digital Marketing Innovation Since The Cookie

Get in line for the news that's going to rock HCP marketing in 2016 and beyond.

Patient Speed to Therapy: The Anchor to a Successful Hub Solution

In this webcast TrialCard's Scott Dulitz explores the importance of speed to therapy as the anchor of a successful HUB program that delivers optimal patient outcomes. Scott examines how top HUB providers leverage technology and systems to quickly navigate the initial steps of a patient's treatment journey.

Biopharma Marketing-Spend Outlook for 2016 sponsored by Guidemark Health

Please join us for a webcast discussing key takeaways from the MM&M/Guidemark Health Healthcare Marketers Trend Report.

Wake up! It's Q2! 12 HCP marketing ideas you can still implement in 2016

Don't fret! DMD is about to reward your ambition by sharing 12 cross-channel innovations in email that force you to think across marketing silos for the greater good.

Payer and Prescriber Insights on Biosimilars

Join this webcast to see how a solid sales enablement strategy that is combined with the right technology can help your sales teams engage with providers more effectively.

What Does Success Look Like in Patient Affordability?

In this webinar, we explore ways of evaluating patient affordability programs and share examples of how non-traditional interventions can amplify their effect.

Sales Enablement for MedTech: A Better Way to Engage HCPs

Join this webcast to see how a solid sales enablement strategy that is combined with the right technology can help your sales teams engage with providers more effectively.

Catch Us If You Can: The Email Channel Has Taken Off While You've Been Left Behind

This message will be clear: catch up to the email channel. Now.

The Pitfalls and Promise of Healthcare Hackathons

Join us to learn about the opportunities and pitfalls of the new wave of hackathons on healthcare, and learnings from the last three MDP Hackathons.

The Future of Connected Health and the Top Ten Takeaways from HIMSS

Join Phunware to explore how connected health will create new opportunities for engaging with patients before, during and after hospital visits.

Strategies to Increase the Value of Drug Therapy

Value is a concept that concerns all healthcare stakeholders.

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

In this webinar Zitter Health Insights will deconstruct script abandonment and provide you key findings around the impact on patient outcomes.

Mobile Apps Relieve Confusion for All Hospital- Goers—Yes, Even Grandpa

In this webinar, we'll discuss how mobile apps are changing the healthcare journey for patients and visitors from all walks of life.

How Doctors Socialize Online: Medical Crowdsourcing in Virtual Doctor's Lounge Sponsored by Sermo

Join other industry leaders to gain insight on this new medical social phenomenon.

In It To Win It: How to Land an MM&M Award

This webcast will review the basics: what to include in the entry, writing Dos and Don'ts from the pros, and a rundown of what's changed in the 2015 Awards program.

Transforming Multichannel Content Distribution

Join Paul Shawah, VP, Product Marketing at Veeva on September 24 for an insightful webinar to explore how to make your multichannel marketing more efficient.

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.

The New World of the Customer Experience - Not Your Daddy's Call Center

In this webcast, we will talk about how TrialCard's Customer Experience Center has become the focal point of our business - from inbound support for pharmacies, physicians, and patients through teledetailing and whitespace management to insurance verification and marketing research.

Green light, or go slow: What FDA's new draft guidance means for social media in pharma

While not the last word on the subject, the agency's latest social media guidance was a good step forward. This informative webcast is designed to dissect the guidance and help brand directors and communication managers, whether currently engaging in social media or looking to do so, apply the rules now.

Co-pay Programs in the Crosshairs: An Evidence-based Response to Critics

We've heard the continuous drumbeat from payers and PBMs: "Co-pay programs interfere with generic substitution!" "They subvert cost-sharing 'strategies' that payers put in place!" "They increase health care costs!" That's what they say, but what's the real truth? This presentation uses payers' own data to uncover the surprising evidence supporting co-pay offset programs.

Using Analytics to Maximize Copay Program Effectiveness

As manufacturers began to shift from pure product sampling strategies to more blended ones comprised of sampling, vouchers, and copays, the advantages generated were clearly evident: the entire cost of the product was no longer always being subsidized. As such, manufacturers were content to receive data on the numbers of redemptions, patients, and prescribers participating. However, as the copay industry has matured, these measures have become less and less adequate. Instead, pharmaceutical manufacturers are looking to analytics, with their rich sources of evidence, demonstrations of convincing payback, and sophisticated predictive models as requirements of their patient access suppliers. In this webcast, TrialCard provides an overview of the analytic data that we use to help our manufacturers to design the most effective campaigns and to assess their effectiveness.

Effective targeting to healthcare professional audiences

Two presenters will be exploring effective targeting to healthcare professional audiences from two different perspectives. Scott Weintraub will discuss the value in segmenting the physician audience by geography, and R.J. Lewis will explain how informed targeting to authenticated prescribers can be done effectively online.

How marketing tactics affect patient adherence

Healthcare providers agree that the toughest challenge to treating patients is neither the effectiveness of their medication, nor issues with access and affordability. It's getting the patient to take their medicine as prescribed. And for the brand marketer, the new growth frontier resides on the sloping shoulders of patient adherence.

Making Big Data and Advanced Analytics Work in Pharma Marketing

Pharmaceutical marketers are grappling with both the exciting potential and daunting challenges associated with Big Data. By focusing on the wealth of data captured from non-personal promotions and inbound and outbound prescriber interactions, marketers can apply advanced analytics to create a 360 view of their customer and deliver relevant, personalized offers.

Find out more

Event Information:
Jourdan Davis, Virtual Events Manager | 646.638.6176

Sponsorship Information:
Doreen Gates | 267.477.1151