Weber Shandwick brings on veteran PR hand Smirnoff

Share this article:
Susan Smirnoff
Susan Smirnoff

PR Firm Weber Shandwick announced that Susan Smirnoff will join its health practice as EVP/senior counselor.

Smirnoff joins Weber from another New York-based shop, Ruder Finn, where she co-led its US healthcare practice in addition to working as a senior counselor on the healthcare and corporate communications teams. She also serves as president of the board of trustees for CancerCare, a cancer patient support network.

Smirnoff brings with her extensive experience in oncology and neuroscience. Laura Schoen, president of Weber Shandwick's healthcare practice said in a release: “Susan's passion for science and her commitment to delivering programs that impact patient outcomes is a perfect match to our culture.”

That commitment will be tested as news came in July that the US Department of Health and Human Services (HHS) added $33 million to the agency's contract, in an effort to further awareness of state health insurance exchanges, reported PRWeek. Earlier this year, Weber also won a contract from Covered California—the organization running the state's health insurance exchange. The $12 million contract includes creative development, social media and collateral materials through April 2015.

Smirnoff's experience also encompasses “disease awareness, life-cycle brand programs, promoting business alliance, supporting clinical trial recruitment and addressing the communications challenges of Rx-to-OTC switches,” the agency stated in the release.

In May, Weber added a specialty shop to its offerings: Element Scientific Communications.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Agency Gallery

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Agency Gallery

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

It's time to replace the FDA, says Newt Gingrich

It's time to replace the FDA, says Newt ...

Former Speaker of the House and presidential candidate Newt Gingrich has declared that it's time to replace FDA

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia