The second annual MM+M/Publicis Health Pharma Marketing Transformation Survey shows innovation is beginning to take hold, although pharma still has a long way to go to digitally enable the marketing function.
Lundbeck picks up Longboard Pharmaceuticals for $2.6B
Lundbeck’s acquisition of Longboard Pharmaceuticals is meant to bolster its neuro-rare disease franchise, the drugmaker stated.
People Moves
Sloane & Company hires Leslie Wheeler as healthcare MD
Wheeler will work to expand the practice’s reach in pharma and biotech, among other duties.
News
Millions of aging Americans are facing dementia by themselves
Sociologist Elena Portacolone was taken aback. Many of the older adults in San Francisco she visited at home for a research project were confused when she came to the door. They’d forgotten the appointment or couldn’t remember speaking to her. It seemed clear they had some type of cognitive impairment. Yet they were living alone.…
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Media Summit
MM+M’s third annual Media Summit will unite health media and pharma marketing luminaries for a day’s worth of candid, in-depth conversations about the channels and tactics that drive outcomes.
Advancing patient centricity through HCP and DTC marketing synchronization
Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.
Partner Content
Medlive ENGAGE — Transform your digital peer-to-peer HCP education
Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.
Partner Content
10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing
Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.
Partner Content
Branding and awareness in a performance-driven landscape
In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM).
