Company Profile
MPR‘s mission is to develop integrated, multiplatform marketing communication programs for pharmaceutical companies by leveraging the MPR brand’s 28-year history of providing concise, up-to-date drug information to over 650,000 clinicians. MPR delivers point-of-care messages to the health-care professional’s preferred media: web, mobile, and print. Every program delivered includes comprehensive metrics to measure Return-On-Investment.
Core Capabilities: A Multi-Channel Approach
The only concise drug reference available through print, web, and mobile channels, MPR strives to connect our users to the resources they want, when and where they want them in user-friendly formats that allow for quick, easy retrieval of accurate, timely information. Healthcare providers who use MPR refer to MPR more than 7 million times a month and generate more prescriptions at the point-of-care than users of any other drug information resource; over 22 million prescriptions a year.
(Source: © Kantar Media, Non-Journal Media, June 2012 Full Report, Table 207; Kantar Media Professional Health Presentations. October 2012).
New for 2013
- MPR responsive website redesign for optimal user experience
- MPRxOnline—Distributable Patient Education and Assistance Materials, Product Information, Pharmacy Locator, and more
- e-Prescribing offered through Surescripts
- Video library curated by pharmacists
- New MPR App to debut with 100+ calculators
- Semi-custom specialty print editions—reach target specialties and own that audience
Promotional Opportunities
- Banner Ads
—ROS, Targeted, List-Match - Contextual Opportunities
—Therapeutic subsection takeover
—Integration of support resources into MPR monograph (print and digital)
—Keywords search – targeted to brand name, generic name, or disease
—MPRxToolkit – strategically place key message following request of a resource or e-prescription
—Video posting to video library or beside relevant content
—MPR Weekly News Brief, First Look, and Spotlight—sponsorship of our opted-in eNewsletters
—MPR Prescribing Alerts—online, email, and push notifications to mobile devices
Testimonials
- “e-Prescribing with MPR is a godsend. I practice out of four dialysis units and one office. The mobility of the MPR system allows me to e-Prescribe easily while I am in any of the dialysis units.” R.A., MD
- “The information has been helpful to my patients as well as myself, it has actually affected treatments patients received because of their increased knowledge. I use MPR daily…it helps me look like a star.” A.R.S., CRNP
- “Since I work when most pharmacies are closed, the [e-Prescribing] system enables me to get scripts for my patients so that they can have it ready the next day, and I don’t have to make calls first thing in the morning. The patients love it as they don’t have to go to the pharmacy.” Y.B., RPA-C
FASTFACTS
Address: 114 West 26th Street, 4th Floor,New York, NY 10001
Phone: 646-638-6000
Fax: 646-638-6119
Website: www.eMPR.com
New Business Contact: Tammy Chernin, SVP,646-638-6024; [email protected]
Year Founded: 1985
Offices: Several, with domestic and international capabilities
Holding Company: Haymarket Media, UK
Sample Clients: All Pharma
From the February 01, 2013 Issue of MM+M - Medical Marketing and Media
