February 01, 2013 - MM&M - Medical Marketing and Media

Print Issue: February 01, 2013

Managed Markets (February 2013)

Click on the company name to read their profile, a list of available services and contact information Hobart Group Holdings IMS Group McCann TL Managed Markets Hobart Group Holdings To download a PDF of this page, click here. STRATEGIC PAYER SERVICES As the largest dedicated payer agency in the United States, Hobart Group Holdings has…

Non-Personal Promotion

Click on the company name to read their profile, a list of available services and contact information MPR MPR To download a PDF of this page, click here COMPANY PROFILE MPR‘s mission is to develop integrated, multi- platform marketing communication programs for pharmaceutical companies by leveraging the MPR brand’s 28-year history of providing concise, up-to-date…

Can Big Data justify big budgets?

Big Data holds promise for helping pharma boost efficiencies, but the business case for new analytic techniques, in many cases, is still being written. How do you justify budgeting for data-management technologies?

MPR

MPR

IG MPR  Company Profile MPR‘s mission is to develop integrated, multiplatform marketing communication programs for pharmaceutical companies by leveraging the MPR brand’s 28-year history of providing concise, up-to-date drug information to over 650,000 clinicians. MPR delivers point-of-care messages to the health-care professional’s preferred media: web, mobile, and print. Every program delivered includes comprehensive metrics to…

Use jail to fight fraud: FDA lawyer

FDA deputy chief counsel for litigation Eric Blumberg told a December conference that “Money is clearly not doing the job…We need to employ a ‘bigger hammer,’ to send people to jail.”

mms, inc. (Medical Marketing Service)

mms, inc. (Medical Marketing Service)

IG mms Company Profile Why is email the fastest growing marketing ­method to reach Healthcare Professionals? Healthcare Professionals actively search for information on the internet Email yields a higher return on investment than other direct marketing mediums Healthcare Professionals actually want to be reached via email mms is dedicated to maximizing the power of email…