Agency Business briefs: April 2012
Allergan tapped Pacific Communications to handle its Allergan Partner Privileges physician incentive program. The shop will work on message strategy and creative direction and management for print, online and multi-media promotion on the loyalty program, which awards physicians points for combined purchase of all Allergan aesthetic portfolio products.
Merz has named Centron agency of record for its derm product Naftin 2% Cream, along with other, undisclosed assignments.
InVentiv Health launched MySTRO, a merger of its Promotech and PRS Franklin businesses that will offer sales force support, telephone and remote personal selling, print and direct mail, sample accountability and compliance services. The new company will offer Reptivate, a virtual detailing product.
Publicis Groupe is expanding in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd. U-Link will merge with Publicis Healthcare Communications Group (PHCG) and be renamed UBS Saatchi & Saatchi Health. The agency says the acquisition makes it one of the region's largest healthcare communications groups.