On the best-seller list because … while Havas Health & You did content marketing just fine prior to Content
Assembly’s formal debut in 2021, the new agency has taken the offering to a higher level. Its goal: To add consumerist flair to content directed at patients. While pharma may not traditionally have been comfortable with such an approach, Content Assembly comes at the task armed with a host of well-known integrated content storytellers, including former Vice Media, Upworthy and NowThis execs.